Milk Road: Data Deep Dive

Let’s jump into the Milk Road.

If you don’t know already, the Milk Road is a daily newsletter on matters in crypto. Shaan Puri and Ben Levy – and it’s super funny. It is considered one of the strongest newsletter communities out there.

The Milk Road was founded and scaled from 0 to 250K 10 months and was acquired shortly thereafter. Check out this article from beehiiv on just that. Tyler from Beehiiv goes into depth on their design, website, growth hacks and more.

But we’re here for the data – so let’s jump in.

Newsletter Data

• Subscribers: 250,000

• Open Rate: 40%

• Click Rate: 2.4% to 3.9%

Newsletter Ad Data

• Primary Ad Price: $3,000 to $4,000

• CPM: $30 to $45

• CPC: $4.25 to $5.75

• Ad Click Rate: 0.7% to 1.1%

• Average Ad Clicks: 700 to 1100

Website Data

• Monthly Pageviews: 200,000

• Traffic from Organic Search: 80%

‏‏‎ ‎ FULL RESOURCE ‏‏‎ ‎

Milk Road Media Kit (All Data)

Here’s a link to additional newsletter, competitor, website and audience data, which provides a lot of clarity on the newsletter as a whole.

Updated for Q2 of 2024.

Milk Road: 0 to 250K in 10 months

Let’s jump into the Milk Road.

If you don’t know already, the Milk Road is a daily newsletter on matters in crypto. Shaan Puri and Ben Levy – and it’s super funny. It is considered one of the strongest newsletter communities out there.

The Milk Road was founded and scaled from 0 to 250K 10 months and was acquired shortly thereafter. Check out this article from beehiiv on just that. Tyler from Beehiiv goes into depth on their design, website, growth hacks and more.

But we’re here for the data – so let’s jump in.

The Milk Road is all about crypto founded by Shaan Puri and Ben Levy.

It’s differentiated through content – it’s super funny.

For a long time, it was one of the strongest newsletter communities out there.

The Milk Road scaled from 0 to 250K in 10 months.

Most of their subscribers came from Facebook ads, driving more than 150K subscribers at a cost of $1.00 to $1.30 per subscriber. They also ran ads on TikTok with similar results.

Check out this article from beehiiv – it details out the growth of Milk Road.

You can also view more of their data below:

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See you next month ✌🏻